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Marketing Research Training Overview
Marketing Research Training Course Outline
Module 1: Introduction to Marketing Research
- Who Needs Market Research?
- New Roles for Market Research
- Effect of Regional Culture on the Use of Market Research
- Use of Market Research in Business Models and Frameworks
- Consumer and Business-to-Business Market Research
- Scope of Market Research Information
- Quantitative and Qualitative Research
- Market Research Process
- Organisation of Market Research
Module 2: Market Research Design
- What is Worth Researching?
- Market Research Suppliers
- Market Research Brief: A Statement of the Problem/Opportunity
- Market Research Proposal: The Return of Brief (ROB)
- Information Required
- Accuracy
- Budget
- Timetable
- What to Expect in a Proposal (Return of Brief)?
Module 3: Uses of Market Research
- Understanding Markets and Customers
- Understanding and Developing the Offer
- Positioning the Brand and Communications
Module 4: Qualitative Research
- What is Qualitative Research?
- Tools of Qualitative Research
- When to Use Qualitative Research
- Uses of Qualitative Research
Module 5: Quantitative Research
- What is Quantitative Research?
- Determining the Size of the Sample
- Tools of Quantitative Researcher
- What is Quantitative Research Used for?
- Analysing Quantitative Research
Module 6: Using Market Research to Segment Markets
- Why Use Market Segmentation?
- Types of Segment Approach Qualitative/Judgement-Based Approach
- Quantitative Methods
- Successfully Embedding Segmentation Within a Client Organisation
Module 7: Using Market Research Improve a Brand Position
- Research at the Birth (and Re-Birth) of a Brand
- Researching New Visual Identities
- Brand Health Monitoring
- Other Topics Covered as Part of Brand Tracking Studies
- Research Design of Brand Tracking Studies
- Brand Positioning
- Valuing Brands Equity
Module 8: International Market Research
- Seeing Things More Clearly
- Structure of the Global Market Research Industry
- Response Rates Internationally
- Measuring Attitudes Across Nations
- Coordinating Multi-country Studies
- Using Desk Research (Secondary Research) to Carry Out International Market Research
Who should attend this Marketing Research Training Course?
The Marketing Research Course is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:
- Market Research Analysts
- Marketing Managers
- Product Managers
- Brand Managers
- Business Development Managers
- Consumer Insights Specialists
- Strategic Planners
- Marketing Consultants
Prerequisites of the Marketing Research Training
There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.
Marketing Research Training Course Overview
Market Research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Marketing Research Courses play a pivotal role in equipping professionals with essential skills to navigate the dynamic landscape of business. In today's data-driven world, Marketing Research is a cornerstone, providing insights critical for informed decision-making and strategic planning.
Understanding Marketing Research is indispensable for professionals across diverse industries, including Marketers, Analysts, and Business Strategists. Mastery of this subject through the course empowers individuals to extract valuable insights from data, ensuring they make informed decisions that align with market demands and trends.
In this 1-day training session by the Knowledge Academy, the Marketing Research Training aims to equip delegates with practical skills to conduct effective market research. Through interactive sessions and real-world case studies, professionals will learn to leverage data to drive marketing strategies, making informed decisions crucial for business success.
Course Objectives
- To understand the fundamentals of market research methodologies
- To learn how to design and implement effective surveys and data collection strategies
- To analyse and interpret data to derive actionable insights
- To explore the role of market research in shaping marketing strategies
- To gain hands-on experience in using market research tools and techniques
- To develop the skills to present research findings in a compelling and impactful manner
Upon completion of the Marketing Research Course, delegates will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.
What’s included in this Marketing Research Training Courses?
- World-Class Training Sessions from Experienced Instructors
- Marketing Research Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Research Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Marketing Research Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Marketing Research Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Research Training sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Marketing Research Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Marketing Research Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Marketing Research Training FAQs
This Marketing Research Course covers research design, data collection methods, sampling techniques, data analysis, interpretation, market segmentation, competitive analysis, industry research, and ethics.
The Marketing Research Course offers benefits such as informed decision-making, improved marketing strategies, competitive advantage, risk mitigation, increased profitability, efficient resource allocation, enhanced customer satisfaction, and business growth.
There are no formal prerequisites to attend the Marketing Research Course. However, a basic knowledge of research methods and statistics would be beneficial for delegates.
Upon completing this training, delegates will acquire skills in research design, data collection, market segmentation, competitive analysis, report writing, critical thinking, problem-solving, and ethical conduct.
With Marketing Research Course delegates will be qualified for the roles of Market Research Analyst, Marketing Manager, Business Analyst, Product Manager, Brand Manager, Consultant, Market Research Manager, Sales Analyst, Customer Insights Analyst, and Strategic Planner.
These certifications are recognised and valued in South Africa, particularly by employers in the marketing, advertising, consulting, finance, retail, and healthcare industries.
The average salary for individuals certified in Marketing Research in South Africa ranges from £20,000 to £45,000 a year. This can vary depending on experience, qualifications, industry, and location.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
Companies actively recruiting certified Market Research professionals in South Africa include Kantar, Nielsen, Ipsos MORI, GfK, YouGov, Mintel, Euromonitor International, Dunnhumby, Experian, and Deloitte.
To register for the course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.
The training fees for Marketing Research Trainingin South Africa starts from R33495
The Knowledge Academy is the Leading global training provider for Marketing Research Training.
Please see our Marketing Courses courses available in South Africa
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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Marketing Research Training in South Africa
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