Marketing Research Training in Cape Town

Home

Courses

Marketing Courses

Marketing Research Training

Cape Town

Explore advanced research methodologies and data collection techniques
Learn to analyse market trends and identify opportunities for growth
Design effective market research surveys with this Market Research Training

Dates & Prices Dates & Prices

Course information

Marketing Research Training Course Outline

Module 1: Introduction to Marketing Research

Who Needs Market Research?
New Roles for Market Research
Effect of Regional Culture on the Use of Market Research
Use of Market Research in Business Models and Frameworks
Consumer and Business-to-Business Market Research
Scope of Market Research Information
Quantitative and Qualitative Research
Market Research Process
Organisation of Market Research

Module 2: Market Research Design

What is Worth Researching?
Market Research Suppliers
Market Research Brief: A Statement of the Problem/Opportunity
Market Research Proposal: The Return of Brief (ROB)
Information Required
Accuracy
Budget
Timetable
What to Expect in a Proposal (Return of Brief)?

Module 3: Uses of Market Research

Understanding Markets and Customers
Understanding and Developing the Offer
Positioning the Brand and Communications

Module 4: Qualitative Research

What is Qualitative Research?
Tools of Qualitative Research
When to Use Qualitative Research
Uses of Qualitative Research

Module 5: Quantitative Research

What is Quantitative Research?
Determining the Size of the Sample
Tools of Quantitative Researcher
What is Quantitative Research Used for?
Analysing Quantitative Research

Module 6: Using Market Research to Segment Markets

Why Use Market Segmentation?
Types of Segment Approach Qualitative/Judgement-Based Approach
Quantitative Methods
Successfully Embedding Segmentation Within a Client Organisation

Module 7: Using Market Research Improve a Brand Position

Research at the Birth (and Re-Birth) of a Brand
Researching New Visual Identities
Brand Health Monitoring
Other Topics Covered as Part of Brand Tracking Studies
Research Design of Brand Tracking Studies
Brand Positioning
Valuing Brands Equity

Module 8: International Market Research

Seeing Things More Clearly
Structure of the Global Market Research Industry
Response Rates Internationally
Measuring Attitudes Across Nations
Coordinating Multi-country Studies
Using Desk Research (Secondary Research) to Carry Out International Market Research

Who should attend this Marketing Research Training Course?

The Marketing Research Course is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:

Market Research Analysts
Marketing Managers
Product Managers
Brand Managers
Business Development Managers
Consumer Insights Specialists
Strategic Planners
Marketing Consultants

Prerequisites of the Marketing Research Training

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

Marketing Research Training Course Overview

Market Research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Marketing Research Courses play a pivotal role in equipping professionals with essential skills to navigate the dynamic landscape of business. In today's data-driven world, Marketing Research is a cornerstone, providing insights critical for informed decision-making and strategic planning.

Understanding Marketing Research is indispensable for professionals across diverse industries, including Marketers, Analysts, and Business Strategists. Mastery of this subject through the course empowers individuals to extract valuable insights from data, ensuring they make informed decisions that align with market demands and trends.

In this 1-day training session by the Knowledge Academy, the Marketing Research Training aims to equip delegates with practical skills to conduct effective market research. Through interactive sessions and real-world case studies, professionals will learn to leverage data to drive marketing strategies, making informed decisions crucial for business success.

Course Objectives

To understand the fundamentals of market research methodologies
To learn how to design and implement effective surveys and data collection strategies
To analyse and interpret data to derive actionable insights
To explore the role of market research in shaping marketing strategies
To gain hands-on experience in using market research tools and techniques
To develop the skills to present research findings in a compelling and impactful manner

Upon completion of the Marketing Research Course, delegates will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.

What’s included in this Marketing Research Training Courses?

World-Class Training Sessions from Experienced Instructors
Marketing Research Certificate
Digital Delegate Pack

Why choose us

Our Cape Town venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Cape Town has a population of around 430,000 inhabitants and is the third most popular place to live in South Africa. The city is the legislative capital of the country. The city has been named the world design capital. Cape Town has an unemployment rate of around 25% of residents not working. The city is the largest tourist destination in the whole of Africa, Its largest selling point is Table Mountain.The western Cape Education Department looks after all of the primary and secondary school in the district. The district is divided into seven, Metropole Central, North, South, and East. Cape Town has three universities, the University of Cape Town, the University of the Western Cape and the Cape Peninsula University of Technology. The University of Cape Town has around 26,000 enrolled students, it is the oldest university in South Africa. The university has been ranked the best university within Africa.

Address

Century Pl Blvd & Century Way
Century City
Cape Town
7441
South Africa

T: +27 800 780004

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Research Training in Cape Town. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Marketing Research Training in Cape Town, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Marketing Research Training in Cape Town. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Marketing Research Training in Cape Town sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Marketing Research Training in Cape Town FAQs

What is included in this Marketing Research Course?

This Marketing Research Course covers research design, data collection methods, sampling techniques, data analysis, interpretation, market segmentation, competitive analysis, industry research, and ethics.

What benefits will I get from this Marketing Research Training?

The Marketing Research Course offers benefits such as informed decision-making, improved marketing strategies, competitive advantage, risk mitigation, increased profitability, efficient resource allocation, enhanced customer satisfaction, and business growth.

What are the prerequisites required for this Marketing Research Training?

There are no formal prerequisites to attend the Marketing Research Course. However, a basic knowledge of research methods and statistics would be beneficial for delegates.

What skills will I acquire on completion of this Marketing Research Certification Course?

Upon completing this training, delegates will acquire skills in research design, data collection, market segmentation, competitive analysis, report writing, critical thinking, problem-solving, and ethical conduct.

What are the career opportunities I will get once certified in Marketing Research Training

With Marketing Research Course delegates will be qualified for the roles of Market Research Analyst, Marketing Manager, Business Analyst, Product Manager, Brand Manager, Consultant, Market Research Manager, Sales Analyst, Customer Insights Analyst, and Strategic Planner.

How relevant are Marketing Research Certifications in Cape Town?

These certifications are recognised and valued in Cape Town, particularly by employers in the marketing, advertising, consulting, finance, retail, and healthcare industries.

What do professionals certified in Marketing Research Training averagely earn?

The average salary for individuals certified in Marketing Research in Cape Town ranges from £20,000 to £45,000 a year. This can vary depending on experience, qualifications, industry, and location.

What is the duration of this Marketing Research Course?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

Which companies are the active recruiters for professionals certified in the Marketing Research Course?

Companies actively recruiting certified Market Research professionals in Cape Town include Kantar, Nielsen, Ipsos MORI, GfK, YouGov, Mintel, Euromonitor International, Dunnhumby, Experian, and Deloitte.

How can I register for the Marketing Research Course?

To register for the course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.

What is the cost/training fees for Marketing Research Training in Cape Town?

The training fees for Marketing Research Trainingin Cape Town starts from R33495

Which is the best training institute/provider of Marketing Research Training in Cape Town?

The Knowledge Academy is the Leading global training provider for Marketing Research Training.

What are the best Marketing Courses courses in Cape Town?

Please see our Marketing Courses courses available in Cape Town

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

Looking for more information on Marketing Courses?

Back to course information

Upcoming classes
Package deals

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +27 800 780004 and speak to our training experts, we should be able to help you with your requirements.

Book now