Course information

Adobe Real-Time CDP Training Course Outline

Module 1: Getting Started with Real-Time CDP

  • What is Real-Time CDP?
  • Use Case
  • Steps for Real-Time CDP
  • Real-Time CDP B2B Edition

Module 2: Account Profiles

  • Account Profile Overview
  • Account Profile Viewer
  • Configure Lead to Account Matching
  • Browse Account Profiles
  • View Account Profile Details

Module 3: Administration

  • Administration Overview
  • Access Control
  • Sandboxes

Module 4: Datasets and Destinations

  • Datasets
  • Data Quality on Platform
  • Destinations Overview
  • Destinations in Real-Time CDP B2B Edition

Module 5: Identities and Merge Policies

  • What are Identities?
  • Identity Namespaces
  • Identity Graphs
  • Merge Policies Overview

Module 6: Privacy and Data Governance

  • Privacy in Real-Time Customer Data Platform
  • Honoring Customer Access and Delete Requests
  • Opt-Out Capabilities
  • Apply Usage Labels to Your Data
  • Configure Marketing Actions for Destinations
  • Manage Data Usage Policies
  • Enforce Data Usage Compliance

Module 7: Profiles

  • Introduction to Profiles
  • Profiles in Real-Time Customer Data Platform
  • Profile Enhancements for Real-Time CDP and B2B Edition
  • Identities and Identity Namespaces
  • Merge Policies
  • Profile Viewer
  • Browse Profiles

Module 8: Real-Time CDP B2B Edition AI/ML Services

  • Introduction to Related Accounts
  • Enable the Related Accounts Service
  • How Related Accounts Works?
  • How to View Related Accounts?
  • Lead to Account Matching
  • How Lead to Account Matching Works?
  • How to View Lead to Account Matching Output?
  • Predictive Lead and Account Scoring

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Who should attend this Adobe Real-Time CDP Training?

The Adobe Real-Time CDP Training is designed for a diverse range of professionals interested in utilising Adobe's Real-Time Customer Data Platform (CDP) for effective data-driven marketing and customer experience. The following professionals will benefit from the course:

  • Marketing Professionals
  • CX Professionals
  • Data Professionals
  • E-commerce Managers
  • CRM Specialists
  • Digital Strategists
  • Ad Campaign Managers

Prerequisites of the Adobe Real-Time CDP Training

Delegates taking up the Adobe Real-Time CDP Training should have a foundational understanding of marketing concepts and basic data analytics.

Adobe Real-Time CDP Training Course Overview

Adobe Real-Time Customer Data Platform (CDP) is a platform allowing various organisations to collect, unify, and activate customer data in real-time across different channels and devices. It provides a unified view of the customer by consolidating data from various sources, such as marketing automation, CRM, and online and offline interactions. With Adobe Real-Time CDP, organisations can create personalised and relevant experiences for their customers, improve customer engagement, and increase customer loyalty.

This Adobe Certification Training equips learners with data quality, which is essential for ensuring that data is fit for its intended purpose and used to support informed decision-making. Pursuing this training helps professionals such as Marketing Professionals, CX Professionals, and E-commerce Managers get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

The Knowledge Academy’s 1-day Adobe Real-Time (CDP) Training Course provides delegates with in-depth knowledge about Real-Time CDP and its use cases. During this training, they will learn about profile enhancements for Real-Time CDP and its B2B edition. They will also learn about how to view related accounts and lead account matching. This course will be led by our highly skilled and knowledgeable trainer, who has years of experience in teaching and will help delegates get a complete understanding of this Adobe Real-Time (CDP) training.

Course Objectives

  • To learn how to identify the steps for Real-Time CDP and B2B editions
  • To attain in-depth knowledge about browsing and viewing account profiles
  • To become familiar with how to ensure data quality on the platform
  • To understand the privacy features of the real-time customer data platform
  • To attain an in-depth understanding of how to identify the opt-out capabilities
  • To gain knowledge of how to enable the related account services

After attending these Adobe Courses, delegates will be able to configure marketing actions for destinations and manage data usage policies. They will also be able to view lead to account matching output and predictive lead-to-account scoring.

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What’s included in this Adobe Real-Time CDP Training?

  • World-Class Training Sessions from Experienced Instructors
  • Adobe Real-Time CDP Training Certificate
  • Digital Delegate Pack

Why choose us

Our Shenzhen venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Shenzhen is a city located in the Guangdong Province and is China’s first successful Special Economic Zones. The city has a population of around 10,700,000 people and the metropolitan area has a population of over 18 million people. Shenzhen is the home to Shenzhen University which was established in 1983.  The university offers a massive variety of courses such as; Literature, Languages, Communication, Economics, Management, Law, Art, Engineering, Science, Golf and Adult Education. Another university in Shenzhen is the Shenzhen Polytechnic which was founded 1993. The university has around 25,000 students in attendance and offer courses in areas such as engineering, media, management, art and sciences. 

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Address

23/F, New World Centre
No. 6009
Yitian Road
Futian District
Shenzhen
518035

T: +44 1344 203 999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Training | Adobe Real-Time CDP Training in Shenzhen. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Adobe Training | Adobe Real-Time CDP Training in Shenzhen, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Adobe Training | Adobe Real-Time CDP Training in Shenzhen. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Adobe Training | Adobe Real-Time CDP Training in Shenzhen sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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Adobe Training | Adobe Real-Time CDP Training in Shenzhen FAQs

Adobe Real-Time CDP (Customer Data Platform) is a powerful tool that allows businesses to unify customer data from multiple sources, enabling real-time personalised experiences. It provides a comprehensive view of customer interactions, empowering marketers to deliver more targeted and effective campaigns.
No formal prerequisites are required to attend the Adobe Real-Time CDP Training. However, a basic understanding of customer data management and marketing principles can be beneficial to grasp the concepts more effectively.
This training is ideal for marketing professionals, data analysts, and anyone involved in customer experience management who wants to leverage Adobe Real-Time CDP to enhance their customer engagement strategies.
By attending this training, you will gain in-depth knowledge of Adobe Real-Time CDP's capabilities, enabling you to better manage customer data, create personalised experiences, and drive business growth. You'll also enhance your skills, making you more valuable in the digital marketing landscape.
Adobe Real-Time CDP offers features such as data unification, segmentation, real-time data processing, identity resolution, and activation across multiple channels. These features help in creating personalised customer experiences that drive better business outcomes.
The duration of our Adobe Real-Time CDP Course is designed to be comprehensive yet concise, lasting for 1 day.
In this training, you will learn how to unify customer data from various sources, create real-time customer profiles, segment audiences, and activate personalised experiences across multiple channels using Adobe Real-Time CDP.
The Adobe Real-Time CDP Certification aims to validate your expertise in managing customer data and delivering personalised marketing campaigns using Adobe's advanced CDP technology. It demonstrates your ability to optimise customer experiences in real time.
Yes, The Knowledge Academy offers a self-paced Adobe Real-Time CDP Training Course, allowing you to learn at your own convenience. This flexibility ensures that you can balance your professional commitments while enhancing your skills.
The training is designed to be accessible to professionals at various levels. While some familiarity with customer data and marketing concepts is helpful, the course content is structured to be easy to understand, making it suitable for beginners and experienced professionals alike.
The course includes comprehensive modules on data unification, audience segmentation, real-time personalisation, and practical exercises. You'll also receive hands-on training with Adobe Real-Time CDP tools to ensure you're well-equipped to apply your knowledge in real-world scenarios.
Yes, The Knowledge Academy provides 24/7 support to ensure you have access to assistance whenever you need it during your Adobe Real-Time CDP Course. Our dedicated support team is here to help you succeed.
Marketing professionals, data analysts, customer experience managers, and digital strategists who work with customer data and are responsible for enhancing customer engagement would benefit significantly from obtaining Adobe Real-Time CDP Certification.
After completing this course, you can expect to pursue roles such as Customer Data Platform Specialist, Marketing Data Analyst, Digital Marketing Strategist, and Customer Experience Manager, among others, all of which focus on leveraging data to drive personalised marketing efforts.
Yes, The Knowledge Academy offers tailored corporate training for Adobe Real-Time CDP, designed to meet the specific needs of your organisation. This training ensures your team can efficiently utilise CDP to enhance customer engagement and drive business success.
Holding Adobe Real-Time CDP Certification signifies your expertise in one of the most advanced customer data management platforms available. It sets you apart as a skilled professional capable of delivering personalised, data-driven marketing campaigns that boost customer loyalty and business growth.
If you encounter any issues accessing the Adobe Real-Time CDP Training Course, please contact The Knowledge Academy's support team. Our dedicated team is available 24/7 to assist you with any technical or registration related concerns.
Taking the Adobe Real-Time CDP Course will empower you with the skills needed to manage customer data effectively, deliver personalised experiences, and stay ahead in the competitive digital marketing landscape. It's an investment in your professional growth and your organisation's success.
After completing the Adobe Real-Time CDP Training Course, you can apply your newly acquired skills to optimise customer experiences in your current role, pursue certification to further validate your expertise, and explore advanced courses to continue your professional development.
It is not necessary to have a background in other Adobe Courses to take the Adobe Real-Time CDP Training. The course is structured to be comprehensive and accessible, ensuring that even those new to Adobe's ecosystem can successfully learn and apply the platform's capabilities.
The training fees for Adobe Real-Time CDP Trainingin Shenzhen starts from $1595
The Knowledge Academy is the Leading global training provider for Adobe Real-Time CDP Training.
Please see our Adobe Courses courses available in Shenzhen
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You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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