Course information

Display Advertising Training Course Outline

Module 1: Fundamentals

  • Introduction to Display Advertising
  • Five Reasons to Start Using Display Advertising
  • Media Consumption
  • What are the Benefits of Online Display Advertising?

Module 2: Display Advertising

  • Types of Display Advertising 
  • Retargeting Display Ad
  • Contextual Display Ad
  • Behavioural Display Ad
  • Standard Sizes of Display Ads

Module 3: Display Advertising: Use an Affiliate Programme

  • Measure Your Campaign
  • Ways to Improve Performance of Your Display Ad Campaign
  • Optimising the Performance of Your Campaigns
  • Retarget Your Viewers

Module 4: Be Brand Persistent

  • PPC Vs Display Advertising
  • Internet Advertising Network
  • Options Regarding Online Display Advertising
  • Advertising Through Product/Service Search Engines
  • Internet Marketing Strategies

Module 5: Display Advertising: Media

  • Creating Image Ads
  • Video Ads
  • LinkedIn and Facebook Display Ads

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Who should attend this Display Advertising Training Course?

This Display Advertising Course is designed for individuals seeking to enhance their skills and understanding of Display Advertising techniques. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Digital Marketers
  • Advertising Managers
  • Entrepreneurs
  • Business Owners
  • E-commerce Professionals
  • Public Relations Professionals

Prerequisites of the Display Advertising Training Course

There are no formal prerequisites for this Display Advertising Training Course.

Display Advertising Training Course Overview

Display Advertising, an integral component of the Digital Marketing mosaic, employs visual ads to capture the attention of online audiences across a myriad of platforms. These ads, whether banners, videos, or interactive media, are strategically positioned on websites, social media, and other digital platforms, beckoning users with compelling visuals and messages.

Having proficiency in Display Advertising is crucial in today's visually driven digital world. Effective display ads can increase brand awareness, drive traffic, and generate conversions. Marketers, Brand Managers, and Digital Advertising Professionals stand to benefit immensely from mastering its nuances.

This 1-day Display Advertising Course by The Knowledge Academy, is meticulously crafted to immerse delegates in the realm of visual advertising in the digital space. During the training, delegates will be introduced to the foundational principles, latest trends, and effective strategies in Display Advertising. All our Digital Marketing Courses, including this Display Advertising Course, are conducted by our expert trainers.

Course Objectives

  • To elucidate the fundamentals and benefits of Display Advertising
  • To master the creation and optimisation of visually compelling ads
  • To grasp targeting techniques for reaching the ideal audience segment
  • To understand the analytics behind ad performance and ROI
  • To explore best practices for integrating display ads in a holistic marketing strategy

After completing this Display Advertising Course under Digital Marketing Courses, delegates will understand Display Advertising, enabling them to drive successful campaigns. They will be better equipped to enhance brand visibility and achieve their marketing goals, making this course an asset in their journey towards Digital Marketing excellence.

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What’s included in this Display Advertising Training Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Display Advertising Certificate 
  • Digital Delegate Pack

Why choose us

Our Shanghai venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Shanghai is the largest city in China by population and the largest city in the world by population. The city has a population of around 24 million people. Shanghai is home to a variety of popular landmarks such as, The Bund, City God Temple and Yu Garden. Fudan University is located in Shanghai and was established in 1905. The university is one of the most prestigious universities in China and Asia. The university accommodates for around 31,000 students who study in areas such as social sciences, medicine and education. The university is compiled into 17 full time schools, 69 departments, 73 bachelor’s degree programs, 22 disciplines and 134 sub disciplines. The university also has 10 teaching hospitals who provide medical service, medicine education and research. 

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Address

25 F
The Headquarters Building
No.168
Middle Xizang Road
Huangpu District
Shanghai
200001

T: +44 1344 203 999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Display Advertising Course in Shanghai. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Display Advertising Course in Shanghai, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Display Advertising Course in Shanghai. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Display Advertising Course in Shanghai sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Display Advertising Course in Shanghai FAQs

Display Advertising is the most common of the two major types of online advertisement, and it uses visual creatives to communicate a message to search purely text-based advertising.
Unlike text-based ads, display ads are visually engaging and can include images, animations, or videos, making them more attention-grabbing. They are typically placed on websites, apps, or social media platforms.
Advertisers can optimise Display Advertising campaigns by Regularly analysing performance metrics, adjusting targeting parameters, testing different creatives, and optimising landing pages. Continuous optimisation is key to achieving campaign objectives.
There are no formal prerequisites for attending this course.
This course is designed for marketing professionals and business owners seeking to enhance their skills in effectively leveraging Display Advertising strategies.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This Display Advertising Course takes 1-day to complete, during which delegates participate in intensive learning sessions that cover various course topics.
Completing a Display Advertising Certification is valuable for digital marketing, advertising, media planning, and campaign management professionals. It enhances skills for roles focused on optimising ad strategies, managing paid media campaigns, and driving brand visibility through targeted online advertising.
This course equips you with practical knowledge to create and manage effective ad campaigns, improve brand visibility, target the right audience, and optimise ad spending. Mastering these skills can attract more customers, boost conversions, and drive sustained business growth.
The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Display Advertising Coursein Shanghai starts from $1295
The Knowledge Academy is the Leading global training provider for Display Advertising Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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