Integrated Marketing Masterclass | Marketing Training in Beijing

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Integrated Marketing Training

Beijing

Equips delegates with the skills to seamlessly integrate various marketing channels
Gain hands-on experience in utilising diverse marketing tools and strategies
Stay ahead in the dynamic marketing landscape by covering the latest trends

Dates & Prices Dates & Prices

Course information

Integrated Marketing Training Outline

Module 1: Fundamentals of Integrated Marketing

Introduction to Integrated Marketing
Use of Integrated Marketing
Why Integrated Marketing is Important?
Guidelines to Create an Integrated Marketing Strategy
Integrate Marketing Efforts and Realise the Benefits

Module 2: Integrated Marketing Strategy

Integrated Marketing Vs Omnichannel Marketing
Benefits of Integrated Marketing
Implement Integrated Marketing Strategy
Components of Integrated Marketing Strategy
Skills Needed for Integrated Marketing

Module 3: Integrated Marketing Communication

What is IMC?
How to Identifying a Target Audience?
Purpose of Integrated Marketing Communication
Different Approaches

Module 4: Steps, Process, Tools of IMC

Integrated Marketing Communication Planning Process
Beneficial Integrated Marketing Communication Tools
Emerging Tools of IMC
What are the Major Steps in IMC Planning Model?

Module 5: Role of Creativity in Integrated Marketing

What is Creativity Process?
Five-Step Model of Creativity Process
Dimensions of Creativity

Module 6: Content Distribution Strategy

What is Content Distribution?
Social Media Content Distribution
Content Types for Distribution
Content Distribution Channels
How to Build a Content Distribution Strategy?

Who should attend this Integrated Marketing Training?

This Integrated Marketing Course is designed for individuals or professionals who are interested in optimising their marketing efforts for maximum impact across various channels. This course can particularly benefit professionals such as:

Content Creators
Digital Marketers
Marketers and Sales Professionals
Business Owners and Entrepreneurs
Communication Professionals
Product Managers
Freelancers

Prerequisites of the Integrated Marketing Training

There are no formal prerequisites for this Integrated Marketing Course.

Integrated Marketing Training Overview

Integrated marketing is a strategic approach that harmoniously combines various promotional channels and communication methods to convey a cohesive and unified brand message. By seamlessly integrating traditional advertising, digital marketing, public relations, and other communication channels, businesses create a synergistic and consistent brand image across diverse platforms.

Understanding the intricacies of Integrated Marketing is crucial for professionals aiming to master the art of reaching audiences seamlessly across diverse platforms. From marketing executives to entrepreneurs, anyone involved in shaping brand narratives and strategies can benefit significantly from this course.

In this 1-day training by The Knowledge Academy, delegates will gain practical insights and hands-on experience in crafting and executing integrated marketing plans. This course covers everything from harnessing the power of digital platforms to the psychology behind consumer behaviour, providing delegates with a holistic understanding of the contemporary marketing landscape.

Course Objectives

To comprehend the significance of Integrated Marketing in today's business environment
To master the art of creating cohesive brand narratives across various marketing channels
To understand the role of data analytics in optimising Integrated Marketing strategies
To develop skills in crafting compelling messages tailored to different platforms
To explore the latest trends and innovations shaping the field of Integrated Marketing
To gain hands-on experience in designing and executing an Integrated Marketing plan

Upon completion, delegates will emerge with a well-rounded skill set, ready to navigate the complexities of modern marketing. They will be equipped to create and implement integrated marketing strategies that seamlessly connect with audiences, enhance brand visibility, and drive business success in today's competitive market.

What’s included in this Integrated Marketing Training?

World-Class Training Sessions from Experienced Instructors
Integrated Marketing Certificate
Digital Delegate Pack

Why choose us

Our Beijing venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Beijing is the capital of China and one of the most populous cities in the world. The population of Beijing is around 21,150,000 inhabitants. Beijing is well known across the world for hosting the 2008 Summer Olympics and will be hosting the 2022 Winter Olympics. The University of Beihang is a public research university in Beijing. The university was established in 1952 and was originally known as the Beijing University of Aeronautics and Astronautics. The university has around 22,000 students in attendance. Another university in Beijing is the Beijing Normal University which is a public research university established in 1902. The university has over 20,000 students in attendance. The university focuses primarily on humanities and sciences.

Address

West, 5/F China Life Tower
16 Chao Wai Street
Chaoyang District
Beijing
100020

T: +44 1344 203 999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Integrated Marketing Masterclass | Marketing Training in Beijing. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Integrated Marketing Masterclass | Marketing Training in Beijing, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Integrated Marketing Masterclass | Marketing Training in Beijing. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Integrated Marketing Masterclass | Marketing Training in Beijing sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Bilar was an excellent trainer

Lauren Radford

Integrated Marketing Masterclass | Marketing Training in Beijing FAQs

What is Integrated Marketing Training?

Integrated Marketing Training is a comprehensive course designed to educate individuals on the seamless coordination and integration of various marketing channels, strategies, and communication tools.

What are the benefits of attending the Integrated Marketing Courses?

Attending Integrated Marketing Courses provides delegates with a strategic understanding of how to synchronise and optimise diverse marketing channels. This not only fosters a more holistic and efficient approach to marketing but also equips professionals with the skills needed to adapt to the evolving landscape, ensuring they stay at the forefront of effective and integrated marketing practices.

Are there any prerequisites to attend this Integrated Marketing Course?

There are no formal prerequisites to attend this course.

Who should attend this Integrated Marketing Course?

The Knowledge Academy's Integrated Marketing Course is designed for those who want to become a responsible manager of the marketing planning process.

Do you offer support for the course?

We can provide support via phone & email prior to attending, during and after the course.

What is included in the Integrated Marketing Training Course?

The Integrated Marketing Course includes a digital delegate pack consisting of world-class training sessions and a certificate upon completion.

What is the duration of this course?

The duration of this course is 1 day.

How long until I receive the course confirmation details?

Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts.

What is the cost/training fees for Integrated Marketing Training in Beijing?

The training fees for Integrated Marketing Trainingin Beijing starts from $1295

Which is the best training institute/provider of Integrated Marketing Training in Beijing?

The Knowledge Academy is the Leading global training provider for Integrated Marketing Training.

What are the best Marketing Courses courses in Beijing?

Please see our Marketing Courses courses available in Beijing

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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